Facebook Video Marketing
John Joe • May 4, 2019
Eye catching video with a fast message uptake
The challenge as normal for Facebook video marketing content is of course to get the message out within the first 12 seconds, as well as finding or creating the image to catch a viewers attention in the first place.
With the project shown above the client wanted to let people living in #Hampshire and Berkshire in the UK know that there was high levels of buyer interest for equestrian property, so the opening clip of the black beauty was ideal to capture the eye of anyone interest in equestrian pursuits.
The text flowing out of the horses mane was created in Adobe After Effects, which is a really powerful video editing software. The job was completed within one day from when the the client requested the job.
Hoofs crossed for a positive outcome for our client.
In the second sample above, the client wanted to reach house buyers who work in London and needed a home with good train services to Waterloo nearby.

For the purpose of web site use, we find the most popular request is for the clean look of the white background with the staff member looking relaxed. We normally shoot at the clients premises bringing along all of our lighting gear / white background etc., which means work productivity can be maintained because staff haven't got to take time out to travel to a studio. We usually work to 30 minutes per team member and that usually gives the subject person enough time to relax and look their best.